Brand

Brand kit

The building blocks of the OnePlan Travel identity: logo, colors, and type. Keep the mark clear, the palette restrained, and the type clean. When in doubt, give it room to breathe.

Logo icon

The P mark stands in for the full logo where space is tight: app icons, favicons, social avatars, and loading states. Use it on a solid surface with generous padding, and never crop it or place it on a busy background.

OnePlan icon, dark tile for light surfaces
Primary tileDownload PNG
OnePlan icon, light tile for dark surfaces
Inverted tileDownload PNG

Color palette

Electric Blue leads the identity: confident, modern, and optimistic. Sky Blue supports it, and a quiet neutral scale carries everything else. On the marketing site the blue deepens to Action Blue for buttons and links.

Neutrals · click a swatch to copy

Typography

Be Vietnam Pro is the product face, used across the app. FK Raster Roman Compact is reserved for oversized display moments in social and campaign work. On the website, Averia Serif Libre carries headlines and Inter carries everything else.

App design

Be Vietnam Pro

Every trip, in one plan. 0123456789

Regular · Medium · Semibold — Get on Google Fonts

Display, social campaigns

FK Raster Roman Compact

EVERY TRIP, IN ONE PLAN.

Blended cut · licensed typeface by Florian Karsten, shown here in a stand-in

Website headlines

Averia Serif Libre

Every trip, in one plan. 0123456789

Regular — Get on Google Fonts

Website body and UI

Inter

Every trip, in one plan. 0123456789

Regular · Medium · Semibold — Get on Google Fonts

Tagline

"Every trip, in one plan."

Get everything in one place

The logos, the icon tiles, and the full brand guidelines PDF, bundled and ready to drop into your designs.

Download full kit